{"id":1000077,"date":"2026-03-30T11:19:05","date_gmt":"2026-03-30T05:49:05","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1000077"},"modified":"2026-03-30T11:19:05","modified_gmt":"2026-03-30T05:49:05","slug":"microsofts-new-xbox-ceo-killed-the-this-is-an-xbox-campaign-because-it-didnt-feel-like","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/30\/microsofts-new-xbox-ceo-killed-the-this-is-an-xbox-campaign-because-it-didnt-feel-like\/","title":{"rendered":"Microsoft&#8217;s new Xbox CEO killed the \u2018This Is an Xbox\u2019 campaign because \u2018it didn&#8217;t feel like\u2026\u2019"},"content":{"rendered":"<p>Asha Sharma, Microsoft&#8217;s recently appointed Xbox CEO, personally axed the &#8220;This Is an Xbox&#8221; marketing campaign. A Microsoft spokesperson confirmed the move to Windows Central, saying Sharma is &#8220;personally leading a reset of how we show up as a brand.&#8221;<\/p>\n<p>The campaign launched in November 2024 and did something no marketing playbook recommends\u2014it told people they didn&#8217;t need to buy the product. Phones were Xbox. Tablets were Xbox. Smart TVs were Xbox. The actual Xbox console? Optional, apparently. All of this while Xbox hardware revenue was declining for a third straight fiscal year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asha Sharma, Microsoft&#8217;s recently appointed Xbox CEO, personally axed the &#8220;This Is an Xbox&#8221; marketing campaign. A Microsoft spokesperson confirmed the move to Windows Central, saying Sharma is &#8220;personally leading a reset of how we show up as a brand.&#8221; The campaign launched in November 2024 and did something no marketing playbook recommends\u2014it told people they didn&#8217;t need to buy the product. Phones were Xbox. Tablets were Xbox. Smart TVs were Xbox. The actual Xbox console? Optional, apparently. All of this while Xbox hardware revenue was declining for a third straight fiscal year.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-1000077","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1000077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1000077"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1000077\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1000077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1000077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1000077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}