JioStar enters influencer marketing arena with JioStarverse
JioStar has introduced JioStarverse, an influencer marketing platform that aims to provide brands and agencies with ...
India’s video sector at risk of losing $ 2.4 billion to piracy by 2029: Study
India’s online video sector could see a revenue loss of up to $ 2.4 billion and ...
India’s CTV ad spend triples in two years, hits Rs 1,500 crore
India’s advertising landscape is undergoing a seismic shift as Connected TV (CTV) rapidly becomes a preferred ...
India achieved $2-billion impact for Netflix
Streaming giant Netflix generated a $2-billion economic impact from its India investments in three years, the ...
Talks between Airtel, Tata for DTH deal over
Bharti Airtel and Tata Group’s Tata Play have ended talks of a DTH merger which would ...
JioStar plans Rs 33,000-crore content push in FY26
JioStar, country’s largest entertainment company, is looking to invest Rs 33,000 crore in content development, encompassing ...
Over 70% of TV viewing still happens on ad-supported platforms: Nielsen
More than seven out of every ten minutes Americans spent watching TV in the first quarter ...
India’s media & entertainment industry to reach $100 bn within next decade: Mukesh Ambani
India’s versatile media and entertainment industry can grow more than three-fold to USD 100 billion in ...
Indian M&E industry to grow over three-fold in a decade: Mukesh Ambani
The country’s media and entertainment sector can grow over three-fold to touch $100 billion in a ...
Indian YouTube channel 4PM banned by govt over national security
The Centre has banned “4PM News” YouTube channel on Tuesday over what is called “national security”. ...
SC flags serious concern over obscene content on OTT, social media; issues notice to Centre, streaming platforms
The Supreme Court on Monday (April 28) issued notices to the Centre, OTT platforms, and social ...
Pahalgam terror attack: Why did the government reprimand BBC India? Netizens pinpoint 3 startling reasons
British Broadcasting Corporation (BBC) is under the Indian government’s scanner for its biased reporting on the ...
Netflix Q1 revenue jumps 12.5% as over half of new users choose ad-supported plan
Netflix has kicked off 2025 on a strong note, reporting a 12.5% rise in first-quarter revenue ...
Google settles Android TV antitrust case with CCI for Rs 20.24 crore
Google has reached a settlement with the Competition Commission of India (CCI) in a case concerning ...
India’s biggest one-day ad push? JioStar bets big with MegaBlast
JioStar has introduced MegaBlast, a single-day advertising format aimed at delivering high-impact visibility across both television ...
No more spending hours deciding what to watch, Netflix tests AI based search engine
Expanding on its advanced technology, this search engine is powered with Open-AI. Customers can use specific ...
Pocket FM declares war on noise with ‘India, Kuch Acha Suno’
In an era of relentless digital noise—constant notifications, social media scrolling, and a steady stream of ...
YouTube poised to overtake Disney as top media giant, Analyst predicts
A Wall Street analysis suggests YouTube is on track to surpass Disney in media revenue, solidifying ...
