India’s interactive media market at inflection point as monetisation gains pace

India’s interactive media industry has entered the $14 billion phase, marking a decisive shift from rapid user growth to monetisation at scale, according to Lumikai’s latest report.

“India now has the world’s best digital infrastructure,” said Salone Sehgal, founder and managing partner at Lumikai. “Cheap data, smartphone penetration and UPI have unlocked monetisation at scale.”

The market, now valued at $13.8 billion and growing at about 17% year-on-year, is increasingly being driven by consumer spending rather than just user expansion.