Digg cuts jobs after facing AI bot surge

Digg is laying off staff citing “brutal reality” in ​the current digital environment ​and a surge in artificial intelligence-driven bot activity, ​more than a year after the once-popular content aggregator announced its comeback.

CEO Justin Mezzell said in a blog post on Friday that ‌the company ⁠is downsizing ⁠its team to a small core group after failing to find product-market fit against established social media platforms.

The company grappled with an “unprecedented” influx ​of sophisticated AI agents and automated accounts that undermined the platform’s voting and engagement systems.