YouTube on TV could start showing 30-second ads that you can’t skip

YouTube has something grave for all of you, and it’s related to ads. For free-tier members, YouTube serves both short and long-format ads on long-duration videos to manage its balance sheets and stay in business, whereas Premium members pay fee to not watch ads at all. So far, most long and some short 30-second ads can be skipped, something which might change in the coming months, especially for viewers on TV. The Google-owned video platform is reportedly testing a new advertisement format that will show 30-second ads that viewers cannot skip when watching content on smart TVs or connected TV devices.