Streamers dive into bigger talent pool of new generation creators

Mumbai: Intense competition is weaning India’s streaming platforms from their early reliance on a small circle of trusted production houses that many say limited experimentation, and increasingly turning to a new generation of creators to bring fresh storytelling. This will widen the talent pool as viewership for many original series has softened and audiences are fragmented across a growing number of platforms.

Industry executives say expanding the pool of writers, directors and producers is critical to reflecting the country’s cultural diversity and sustaining growth in the streaming sector. There is growing recognition that India’s content ecosystem cannot be shaped by a handful of creators or production companies.