IAB Tech Lab releases CoMP protocol for AI content licensing

IAB Tech Lab has announced the release of the CoMP (Content Monetisation Protocol) Specification v1.0 for public comment, introducing a standardised framework designed to ensure that large language models and other AI systems establish commercial agreements with publishers before crawling or using their content.

The specification will remain open for public comment until April 9, 2026, allowing the industry to provide feedback and support wider adoption. IAB is the global digital advertising technical standard-setting body.