Apple launches new generation of MacBook laptops starting at $1,099

Apple on Tuesday launched a series of MacBook laptops at a starting price of $1,099, as it looks to attract customers ‌with ⁠new hardware ⁠in a shrinking PC market that is grappling with memory chip shortages.

The MacBook lineup, spanning the MacBook Air and MacBook Pro models, is a core part of its ⁠personal computing ‌business and has been central to the company’s push ⁠into custom silicon.

Since transitioning from Intel processors to its in-house M-series chips beginning in 2020, Apple has touted gains in performance and battery life, helping it differentiate from Windows-based PC makers.