Pay DTH base shrinks 12.4% to 51 million in December quarter

India’s pay direct-to-home sector continued to shrink in the December 2025 quarter, with the total active subscriber base falling 12.4% year-on-year to 50.99 million, according to the Telecom Regulatory Authority of India’s Performance Indicator Report for the quarter ended December 2025.

Market share among the four private DTH operators remained concentrated. Tata Play led with 31.08%, followed by Bharti Telemedia at 28.53%, Sun Direct at 21.17% and Dish TV at 19.22%.