T-Mobile countersues Verizon Wireless over alleged false ad promises

NEW YORK: T-Mobile countersued Verizon Wireless, accusing its largest rival of engaging in “bait-and-switch” advertising to induce consumers to switch cellphone carriers. The lawsuit followed Verizon Wireless’ own February 4 lawsuit challenging T-Mobile ads promising consumers more than $1,000 of annual savings if they switched carriers.

In a ‌Friday night ⁠filing ⁠in Manhattan federal court, T-Mobile said Verizon’s promise of a “better deal” if consumers brought in their T-Mobile or AT&T Mobility bills and changed carriers is a ruse because Verizon cannot offer comparable service plans at lower prices.