Forget Quick Commerce: 3 reasons why JM Financial predicts 16% upside for Urban Company

The Urban Company share price is in focus. JM Financial has initiated coverage on this recently listed home solution platform with a ‘Buy’ rating and a March 2027 target price of Rs 125, roughly 16% above where the stock trades today at Rs 108, valuing the business at a market cap of Rs 15,800 crore.

The brokerage firm values the company using a sum-of-the-parts methodology, assigning different multiples to each of its four business segments: the India consumer services segment, its Native product line, international operations, and the newly launched InstaHelp.

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