TCS: We’re not afraid of AI disrupting livelihoods

Mumbai: Calling GenAI a civilisational shift, TCS CEO K Krithivasan said the company is not afraid of the technology disrupting livelihoods and is prepared to cannibalise its own revenues if needed, leveraging AI to deliver client outcomes more effectively. “We are telling associates that if you find you can do something faster, better and cheaper with AI, you should proactively tell your customers – even if it cannibalises revenue. We are not afraid that this technology will take away our livelihood. We believe it will open up more opportunities.