TCS CEO K Krithivasan urges employees to recommend AI-first solutions to customers, even if it ‘cannibalises’ revenue

If the ‘reorganisation’ of its workforce last year wasn’t indicative enough, Tata Consultancy Services (TCS) is going all in on AI, with the company aggressively pushing its workforce to prioritise AI-first solutions in client engagements. TCS CEO K Krithivasan stands by the AI-first approach to such an extent that he is ready to ‘cannibalise’ the traditional manpower-intensive delivery models.

In recent internal communication and public statements, Krithivasan encouraged TCS associates to adopt an AI-first culture proactively. “I am encouraging you to ensure that the solution you provide to your customer is AI-first, even if it means that we are cannibalising the delivery,” he reportedly stated. Krithivasan highlighted that failing to embrace AI-driven efficiencies could pose a greater long-term risk than short-term revenue hits.