Kids’ essentials brand Basil raises $2 million in round led by Prime Venture Partners

Direct-to-consumer (D2C) brand for kids’ essentials, Basil, has raised $2 million in a funding round led by Prime Venture Partners, with participation from existing investors Appreciate Capital and IIMA Ventures.

The company will use the fresh capital to expand into new product categories such as bags and water bottles, hire across leadership and product teams, and invest in branding and marketing, Mahesh Muraleedharan, COO and cofounder, told ET in a conversation.