Urban Company’s quick services vertical InstaHelp crosses 50,000 daily bookings

Urban Company’s quick service vertical InstaHelp has crossed 50,000 daily bookings less than a year after launch, at a time when the listed home services platform is expanding into high-frequency use cases.

In a stock exchange filing on Monday, Urban Company said InstaHelp recorded about 51,520 bookings on February 22, 2026, marking its highest single-day volume so far.

“Crossing 50,000+ daily bookings reflects strong consumer demand for reliable, on-demand housekeeping services,” Abhiraj Singh Bhal, cofounder and chief executive of Urban Company said. “We are investing to build a large, high-frequency category that deepens platform engagement and strengthens long-term growth.”