JioHotstar, OpenAI launch ChatGPT-powered conversational streaming in India; a first-of-its-kind in country

JioHotstar and OpenAI have announced a landmark partnership, turning that into a human-language conversation by introducing a ChatGPT-powered voice discovery and immersive experience into the heart of India’s largest streaming destination.

Through this collaboration, JioHotstar is solving the “what to watch” dilemma through Multilingual Cognitive Search, replacing scroll fatigue with meaningful, human-centric discovery.