Eternal partners with OpenAI to deepen AI integration across Zomato, Blinkit, District

Food delivery firm on Tuesday said it has expanded strategic collaboration with OpenAI to enhance artificial intelligence (AI) capabilities across its businesses, including Zomato, Blinkit, District and Hyperpure, along with its partner platforms and internal systems.

The collaboration, which also covers Eternal’s Feeding India initiative and AI-native venture – Nugget, will focus on AI deployments across Eternal’s apps, and underscores the growing role of AI in India’s digital commerce sector.