Shared costs, targeted incentives vital for UPI, RuPay expansion: Study

The long-term success of UPI and RuPay cards depends on building a balanced ecosystem that supports all stakeholders and shares infrastructure costs to expand adoption and ensure inclusive, sustainable growth in digital payments, according to a study backed by the Department of Financial Services.

The study recommends introducing tiered cashback programmes for RuPay transactions in Tier 2–6 cities, enabling contactless RuPay cards and improving international acceptance through global partnerships.