Sebi launches AI-driven calling campaign to promote ‘Sebi Check’ tool

Markets regulator Sebi on Friday launched a multilingual, AI-enabled public outreach campaign on a pilot basis to enhance investor awareness about the ‘Sebi Check’ Tool and validated UPI handles. The initiative has been rolled out in collaboration with Sarvam, a generative AI company focused on building AI models for Indian languages, the regulator said in a statement.