Amazon scraps partnership with surveillance company after Super Bowl ad backlash

Amazon’s smart doorbell maker Ring has terminated a partnership with police surveillance tech company Flock Safety.

The announcement follows a backlash that erupted after 30-second Ring ad that aired during the Super Bowl featuring a lost dog that is found through a network of cameras, sparking fears of a dystopian surveillance society.

But that feature, called Search Party, was not related to Flock. And Ring’s announcement doesn’t cite the ad as a reason for the “joint decision” for the cancellation.