Data fears and tech resentment greet AI wearable’s Europe launch

Newly landed in Europe after a stormy reception in America, startup Friend’s chatbot-powered, always-listening pendants are stirring concerns over compliance with tough EU data rules as well as anti-AI resentment.

Many metro stations in Paris have in recent weeks been plastered with Friend’s ads, picturing the round white device with promises like “I’ll always be up for grabbing coffee with you” and “I’ll never leave dirty dishes in the sink”.

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