India’s advertising industry to reach Rs 1.3 lakh crore this year: report
India’s advertising industry continued to demonstrate steady growth in 2025 at 8.3% to reach Rs 1,21,339 crore, macroeconomic uncertainty notwithstanding.
According to the Dentsu Digital Advertising Report 2026, the country’s advertising expenditure (AdEx) is expected to grow at a CAGR of 7.41% this year to reach Rs 1,30,416 crore. It is expected to reach Rs 1,40,001 crore by the end of CY27.
Digital advertising continues to lead the industry’s growth at a significant 19% in 2025 to reach Rs 71,621 crore, accounting for 59% of the country’s total ad spending.
