Zee tunes its ad engine, brings in Sandeep Mehrotra as COO for revenue push

Zee Entertainment Enterprises is aiming at lifting its advertising business as it looks to sharpen monetisation across TV and digital, appointing industry veteran Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue.

Mehrotra, who brings around three decades of experience in media sales and revenue strategy, will take charge of driving advertising growth by better integrating Zee’s linear television and digital platforms. He will be based in Mumbai and report to Chief Executive Officer Punit Goenka. His appointment takes effect from February 3, 2026.