Swiggy, Zepto drops ‘10-minute delivery’ pitch after government intervention, here’s what changes for you

Swiggy has stopped promoting its quick commerce offering as a ‘10-minute’ delivery service, following a directive from the Union government asking platforms to remove fixed delivery-time commitments from their branding and marketing, Reuters reported.

In addition to this, Zepto has also removed ’10-minute’ branding to comply with the government’s order.

The government had asked Swiggy, Blinkit, Zepto and other quick commerce players to discontinue the use of ultra-fast delivery claims, amid concerns that such messaging could put undue pressure on delivery workers.