Samsung explores smartphone-like upgrade platform for home appliances customers in India

Samsung is exploring a smartphone-like upgrade platform, such as the Galaxy Forever Plan, for its home appliances customers where it will provide a similar step-up opportunity, a top company official said here.

Samsung, which is rolling out AI across all devices in India under its Vision 2026, is studying to introduce such ‘trade-in platform’ concept, to make upgrades affordable for its aspirational Indian customers, who want to enjoy latest product range with new features, said company’s Southwest Asia President and CEO JB Park.