Blinkit removes ’10-minute delivery’ claim on govt’s orders; Swiggy, Zepto may follow suit
Eternal-owned quick-commerce platform Blinkit has removed the contentious ’10-minute’ delivery claim from all its platforms effective Tuesday, following an intervention by the Union Ministry of Labour, ET has learnt.
The company’s principal tagline has been revised from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep.”
Other major quick commerce platforms, including Swiggy and Zepto may follow suit as the Labour Ministry is said to have instructed Q-comm majors to take into account the well being of delivery workers.
