Xiaomi restructures India operations, forms new zonal units to bolster online sales

NEW DELHI: Chinese smartphone maker Xiaomi has undertaken several high-profile leadership shuffles for its retail operations in India, which also includes the creation of new zonal divisions, as part of broader organisational restructuring aimed at regaining the market share it lost in recent years.

Following the rejig, Mallikarjuna Rao BV will now oversee the online business for the Xiaomi, Redmi, and Poco portfolios in India. Rao, the former senior director (head of channel sales – India) at Xiaomi, has built the brand’s mainline foundation during prior leadership transitions.