Why does Netflix want to buy Warner Bros? To copy, not kill, traditional TV
The recent news that Netflix has agreed to buy part of Warner Bros Discovery (WBD) for US$83 billion (£61.8 billion), followed by Paramount Global’s hostile counterbid to acquire WBD in its entirety for US$108.4 billion (£81 billion), has triggered shockwaves through Hollywood and the wider entertainment industry.
Initial responses – and passionate outcries – have largely centred on fears over job cuts, subscription fee rises, anti-trust concerns regarding the increased market share either bid would create, and the potential negative impact that Netflix’s acquisition might have on the future of the film industry.
