DTH players’ revenue degrowth to continue for the sixth year: Crisil

MUMBAI: Direct-to-home (DTH) television providers will continue to see revenue decline this fiscal, but at a reduced rate of 3–4% compared to 5% last fiscal, as they expand into the internet protocol television (IPTV) and push bundled offerings along with the continuing decline in subscribers. Rising marketing income and scaling back customer acquisition incentives in terms of subsidized set top boxes (STBs) by select players will also support revenue and cushion profitability, Crisil Ratings said in a note, which is based on an analysis of all private DTH companies covering 53 million subscribers as of September.