After Bollywood, correction phase begins for Southern films as streamers slash film acquisition price by 50-60%

The correction in film acquisition prices that began in Bollywood has now hit the southern industries, with streaming platforms in the past two to three months slashing acquisition prices for mid-budget rooted films by 50–60% and cutting their monthly buying quotas across all four southern languages, according to syndicate content dealmakers, producers, entertainment analysts and independent streaming consultants who spoke to ET.

One of the key reasons for this correction phase in the film acquisition price is the increasing practice of southern producers to over quote or present inflated film budgets to streaming platforms.