Indian content’s global streaming boom breaks barriers, with 25% viewership now from overseas markets

Mumbai: Indian content is travelling faster and wider than ever through streaming platforms, with industry leaders saying the global surge in demand marks a turning point for the country’s media and entertainment economy.

Executives say streaming platforms have dismantled long standing distribution barriers and opened direct access to audiences across continents with nearly 25% of total viewership for Indian OTT and digital programming now comes from overseas.