Flipkart, Ajio, Meesho and Zomato file compliance with dark pattern norms: Here’s what it means for shoppers

The Union Ministry of Consumer Affairs said 26 leading e-commerce and quick commerce platforms, including Flipkart, Meesho, Reliance Digital, JioMart, Zomato, Blinkit and Ajio, have submitted voluntary self-declarations stating that their platforms comply with India’s anti-dark patterns regulations.

The companies told the government they had carried out internal or third-party audits and claimed their platforms were free of manipulative or deceptive user interface practices, describing the move as aligned with the Guidelines for Prevention and Regulation of Dark Patterns, 2023.