Google launches ‘biggest upgrade to shopping in AI Mode in Search’

Google has rolled out its “biggest upgrade to shopping in AI Mode in Search,” introducing a suite of artificial intelligence (AI) features designed to transform the often-tedious process of holiday gift-buying into a seamless, conversational experience. According to the company, the upgrade, powered by advanced AI and agentic technology, allows users to describe desired products naturally, just as they would to a friend, eliminating the need for complex filter clicks and keyword guessing.

Conversational shopping and visual inspiration