Flipkart rolls out zero commission model for products under Rs 1,000

Homegrown e-commerce major Flipkart on Friday rolled out a zero commission model for all products priced below `1,000. The move aims to boost consumption on its platform and compete with new-age value retail players such as Meesho, which already operates on a zero commission structure.

“While we have tested the zero commission model in certain categories and price points earlier, this is the first time we are doing it across all products under Rs 1,000, which constitute a large share of our overall selection,” Kapil Thirani, vice-president of Shopsy and Flipkart Marketplace, told FE.