Microsoft has a ‘influencer plan’ to help Copilot take on OpenAI’s ChatGPT

Microsoft is deploying an “influencer plan” to increase consumer downloads of its Copilot chatbot. With this move, the software giant is specifically targeting younger users to better compete with OpenAI’s ChatGPT. The company has recruited several popular influencers in America for the promotional push. In an interview with Fortune, Yusuf Mehdi, Consumer Chief Marketing Officer at Microsoft, said: “We’re a challenger brand in this area, and we’re kind of up and coming.”Mehdi hopes to persuade key influencers to adopt Copilot as their preferred chatbot and then use their large followings to market the assistant. He also indicated that Microsoft is seeing better results from influencer campaigns than from traditional media, but declined to provide specific metrics or payment details for the promotions.