UIDAI to use behavioural insights to increase adoption of mandatory biometric update among kids

Unique Identification Authority of India (UIDAI) on Tuesday said it will use behavioural insights to enhance adoption of mandatory biometric update (MBU) among children.

Towards this, UIDAI has partnered with research consultancy Behavioural Insights Ltd (BIT).

The MoU aims to increase MBU in Aadhaar for 5-year and 15-year-olds, and to address behavioural, logistical, and awareness-related barriers to ensure timely updates, UIDAI said, adding that this will enable seamless access to services and benefits linked to Aadhaar.