India’s first AI-driven OTT show redefines epic storytelling – JioHotstar’s Mahabharat crosses 26.5 mn views

JioHotstar’s latest Mahabharat: Ek Dharmayudh, which debuted just over two weeks ago, logged 6.5 million video views on day one and has a reach that is more than twice the OTT platform’s average. Here’s the plot twist: The 100-episode series is an AI-powered animated production by JioStar and Collective Media Network, featuring no traditional human actors in the lead roles.

JioHotstar says it has now crossed 26.5 million video views since its launch.