From hype to hush: Why Zoho’s Arattai fell off India’s app charts

CHENNAI: Zoho Corporation’s homegrown messaging app Arattai has fallen out of India’s top 100 apps on both Google Play Store and Apple App Store, marking a sharp reversal from its short-lived surge in popularity just a month ago.

After peaking in mid-October amid a wave of national support for Indian-made digital platforms, Arattai’s downloads and active user base have declined rapidly, Moneycontrol reported on Tuesday based on its analysis of App Store rankings. According to industry estimates,