Europe’s Fairphone enters US market tapping right-to-repair demand

Dutch ethical‑electronics maker Fairphone is entering the U.S. market with its repairable headphones, preparing the ground for a phone launch, chief executive Raymond van Eck told Reuters in an interview.

The move taps into a growing consumer and legislative push in the U.S. for a “right-to-repair” where consumers look long term at total cost of ownership beyond tariff inflated price tags, the CEO said.

“Our strategy is built for uncertainty. The tariffs weather may change daily, but the demand signal in the U.S. is clear,” van Eck said, adding “right-to-repair legislation is advancing nationwide, creating a new opportunity for us”.