Why Cameo is suing OpenAI over the ‘Cameo’ feature in its Sora video app

Artificial intelligence firm OpenAI is facing a trademark infringement lawsuit from celebrity video platform Cameo over the use of the name “Cameo” in its recently launched Sora video-generation app, as reported by Reuters.

In a complaint filed in the U.S. District Court for the Northern District of California on Tuesday, Cameo alleged that OpenAI’s use of the term “Cameo” for a Sora feature that lets users create and share their virtual likenesses is likely to confuse consumers and dilute its brand identity.