Apple poised for iPhone sales boost on strong Pro demand

Apple’s quarterly results on Thursday are expected to show the company can spark a strong iPhone upgrade cycle even without the flashy artificial intelligence tools it has been slow to release, a delay that has dulled its appeal on Wall Street.

The consumer tech giant’s new iPhone 17 lineup that launched on September 19 has drawn strong early demand in crucial markets, including the U.S. and China, as a sharper display, larger storage options and an upgraded processor attract buyers.