Abundantia Entertainment sets up AI division to blend technology with storytelling

Vikram Malhotra’s Abundantia Entertainment has announced the launch of a new division focused on using artificial intelligence to enhance storytelling. Called ‘Abundantia aiON’, the unit will develop and produce films, series, and characters by combining creative talent with AI tools across ideation, visual development, and production.

Described as an effort to “unlock human creativity and imagination,” Abundantia aiON is built on the philosophy of “Human First. AI Empowered.” The company said the division will explore how AI can act as a creative enabler, helping creators bring their ideas to life and tell stories that go beyond traditional formats.