India’s e-commerce sees 24% order surge this Diwali; quick commerce grows 120%

The 2025 Diwali festive season wrapped up on a sparkling note for India’s e-commerce sector with 24 per cent year-on-year growth in order volumes and a 23 per cent surge in gross merchandise value (GMV), according to Unicommerce, the e-commerce enablement SaaS platform.

Quick commerce apps emerged as the biggest growth driver, clinching a 120 per cent YoY jump in order volumes, followed by brand websites with a 33 per cent rise.