Grab & Go! Reliance, Tata lead quick commerce push in electronics

Quick commerce in electronics may now take off with big players like Reliance Retail and the Tata Group making an entry into the space with plans for nationwide rollouts, industry executives said. Others like Vijay Sales and Sangeetha Mobiles also provide the service in markets where they have an offline presence.

While the focus is on ‘grab-and-go’ items such as smartphones, laptops, headphones, kitchen appliances, fans and water heaters, these companies believe electronics in quick commerce can overtake the current largest category, grocery, due to their higher purchase value and a change in the consumption behaviour towards instant gratification.