Balaji Telefilms in pact with Story TV to tap micro drama space
Entertainment major Balaji Telefilms has partnered with Eloelo Group’s Story TV, a micro drama platform with over one crore users, to create short-form, mobile-first shows aimed at digital audiences.
The partnership will develop a slate of titles across genres and languages, featuring original stories and talent tailored for vertical video formats.
Saurabh Pandey, Founder and CEO of Story TV, said the collaboration would help expand the micro drama category in India.
