Arattai app surges in popularity: Can it challenge WhatsApp as the nation’s top messaging platform?

Indian messaging app Arattai, developed by Zoho Corporation, has experienced a sudden and dramatic surge in usage over the past week, highlighting the rising interest in domestic digital platforms.

According to Zoho founder Sridhar Vembu, the app saw traffic increase 100-fold within just three days, with daily new sign-ups jumping from roughly 3,000 to 350,000 per day.