Amazon to pay $2.5 billion for allegedly duping millions to sign up for Prime

Amazon.com Inc. will pay $2.5 billion in fines and reimbursements to people it allegedly duped to sign up for Prime memberships.

While a win for consumers and the US Federal Trade Commission (FTC), the settlement is relatively painless for Amazon, which makes $2.5 billion in sales every 33 hours. Its shares were nearly unchanged after the news.