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    Amazon to pay $2.5 billion for allegedly duping millions to sign up for Prime

    Neha Kumari
    By Neha KumariSeptember 27, 2025

    Amazon.com Inc. will pay $2.5 billion in fines and reimbursements to people it allegedly duped to sign up for Prime memberships.

    While a win for consumers and the US Federal Trade Commission (FTC), the settlement is relatively painless for Amazon, which makes $2.5 billion in sales every 33 hours. Its shares were nearly unchanged after the news.

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