‘Is that the iPhone Air? Can I…’: First impressions grab more attention than its price tag

Will the iPhone Air succeed? In a world that’s obsessed with chunky batteries and a gazillion camera lenses on the back, the iPhone Air seemed like an odd choice. An ultra-slim design proudly flaunting its compromises and asking for an exorbitant price is an unusual sight in a rather value-centric iPhone lineup. However, the Air seems to be doing what Apple probably wanted it to do – get people talking.