Airdrops: The crypto shortcut to winning hearts and wallets
The Cold Start Problem: A Business Paradox
Every new platform or technology faces a cruel paradox. Economists call it the “cold start” problem: supply does not show up without demand, and demand does not show up without supply. For any two sided marketplace, success depends on convincing both groups to participate at the same time, an almost impossible feat at launch. Think of Uber in its early days. Drivers were reluctant to join because there were too few riders. Riders hesitated because there weren’t enough drivers. Airbnb faced the same uphill battle: why list your home on a platform with no guests, and why book a stranger’s home if there are barely any options?
