Dell, Apple iPhone and Titan are most desired brands: TRA report
Dell has retained its spot as the most desired brand in 2025 for the fifth consecutive year, as per the latest edition of TRA Research’s Most Desired Brands. Apple‘s iPhone and Titan have also maintained their position, ranking second and third, respectively. At number four are Xiaomi’s smartphones, which have jumped 19 ranks from the 23rd position last year. Tanishq jumped up eight spots from last year to reach the fifth spot.
